GXM’s 360˚ MDET Strategy develops and implements persuasive and engaging communication programs to affect audience behavior through directed communication. Starting with the audience in mind, the strategy works backward to the client’s product and/or services, determining and defining the forms and methods that are most effective and efficient in persuading the audience. A Marketing Strategy is integrated into the project, making the Designs serve a purpose in driving results. The most suitable Technology is then employed to deliver the Strategy and Design to the audience in the manner that will generate strong Engagement.

Contrary to popular belief, the 360˚ Strategy is not about blindly using all channels available. Rather, it sees all channels as prospective message delivery channels, selects the channels that are most likely to reach the targeted audience effectively, and focuses its communication and engagement strategies on the selected channels for best results.