GXM Sdn. Bhd. is glad to announce its latest partnership agreement with Musion Systems Ltd. After ending its partnership with Wonderworks (Malaysia) and Elasticity (Singapore), Musion System Ltd. officially appointed GXM as its authorized sole reseller for Malaysia and Singapore, with authorized reseller ventures in China and Hong Kong, as well as Content Producer for its Musion 3D technology. Musion and GXM hope to extend this agreement to include other Asian territories in the near future.

Musion 3D is a ground breaking technology that allows stunning visuals to appear on stage in a 3D environment without the need for stereoscopic glasses. Already used by top international brands to captivate audiences and enhance brand identity, Musion 3D offers creative visual opportunities limited only by the imagination. “GXM has joined a network of over 30 Musion Resellers, supporting and pioneering the development of Musion 3D around the world”, says Ainsley Henn, Senior Channel Manager of Musion Systems Limited, London.

“GXM is on a strong steady path spearheading this breakthrough in the media world. We have over 10 years experience in animation production, video production, motion graphics, the multimedia industry, and the advertising world. Of course, while this expertise is transferable, no rational businessperson would want to place their investment at risk by being the ‘experimental subject’ of new technology. That's why we are proud to assure our clients that we have actual, practical, hands-on experience producing the content and doing many projects using Musion 3D. As for proper certification, GXM was awarded the MSC Pioneer Status in 2008, ISO 9001:2008 in 2010, and has been through Musion’s professional training, involving the entire process of building the system, from structure to foil installation to the precise synchronization and projection of contents.

“Musion 3D is one of those ‘see-it-to-believe-it’ things. And that’s why it works so wonderfully.

Mr. Brian Wong, Account Director of GXM, will be leading INVADE, the newly formed New Media division of GXM that will pioneer the use of innovative and revolutionary tools and technology in Asia. “3D holographic projection is the future. And the Asian business world is driven by the future. I’m certain our forward-looking clientele will see how this technology can help them achieve their goals, new and existing. As the Pan Asian pioneers of this technology, we are already formulating plans for venturing into the Thailand and Indonesia markets.” Mr. Wong declared.

When asked about how Musion 3D fits into the already crowded world of media channels, Mr. Kevin Foong, Creative Director of GXM, laughed and explained, “It doesn’t just fit in. It creates. It changes the formula for the media world.”

Mr. Foong drives the point home further by saying, “This 3D holographic projection technology serves as a platform that allows creativity to find new boundaries. It transforms media possibilities limited in the past by boxed sets, screens, papers, billboards… to a world without frames, without boundaries. The only boundaries are your creativity. I can already feel my creative cells tickling me!”

GXM Marketing Director Mr. Jon Lee gives us the reason for their strong confidence,

It creates amazing hype, has a viral marketing effect, while putting on an excellent show! The top international brands have already realized this and are using it to enhance their brand position in the world. Take for example Burberry’s 2011 Beijing Fashion Show; Celine Dion’s 2011 Las Vegas Show; Madonna and the Gorillaz 2006 performance at the Grammys; the Black Eyed Peas 2011 NRJ Music Awards Performance, the list goes on. Watch it yourself and see if you start talking to others about it.”

Talking about the future, Mr. Johnny Lam, Business Strategy Director of GXM, shares his insights, “As Brian puts it, the Asian business world is driven by the future. And China is one market that has incredible vision – one that has extraordinary creative talent that will drive Musion 3D to its pinnacle. GXM recognizes this raw potential in China and is in the process of setting up our business in China as well, to realize our vision of ‘The New World of 3D Holographic Projection Advertising.”

GXM’s INVADE Showroom is located at

D-G-10, Block D, Ritze Perdana,
Jalan PJU 8/2, Damansara Perdana,
47820, Petaling Jaya,
Selangor, Malaysia.

for those who want to See-It-To-Believe-It.