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CHINA BAR GROUP : VIDEO
China Bar Group TV Commercial
China Bar Group (CBG) is one of the largest restaurant chains in Melbourne, comprising of seven brands and over 20 restaurants altogether.




CHINA BAR SIGNATURE TV COMMERCIAL


CHINA BAR SHABU SHABU TV COMMERCIAL


CHINA BAR FAST FOOD TV COMMERCIAL




THE BRIEF

To produce 3 distinct TV Commercials to create and fortify the unique branding of China Bar Group’s 3 major brands - China Bar Signature, China Bar Shabu-Shabu and China Bar Fast Food.

 

THE SOLUTION

The appeal of all 3 brands were studied individually and 3 separate TVCs, each with a strong brand message unique to the brand, were created, leveraging on the strength of each brand.

SERVICES PROVIDED

  • Idea and concept
  • Audio editing
  • Video editing and compositing
  • 3D animation
   

 

THE AMAZING RESULT

Brand awareness for all 3 brands increased dramatically and the brand identity of each brand became more established.

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